My Work
The passion I have for growth and design can be seen through the projects I've worked on. Take a glimpse into some of the projects I've contributed to, led, and launched.
01
Target
Led efforts in a complete rebrand in look and feel of Target storefronts and digital presence. Starting in 2023, more than half of Target’s approximately 200 full store remodels and almost all the retailer’s approximately 30 new stores will include elements of the new design. Beginning in 2024, all of Target’s remodels and new stores will feature the majority of the reimagined store design elements.
02
Mindbody
Worked with the B2C and B2B teams to determine how to distinguish and differentiate the brand itself, leading to elements of a consumer rebrand that are still heavily utilized within all forms of media and marketing today.
03
Adidas x Yeezy
Helped in taking the partnership to new markets by introducing global campaigns that stepped outside the boundaries of Yeezy as a designer brand and into the land of it becoming a lifestyle.
04
GOLI Nutrition
Introduced new influencer marketing tactics in helping Goli become brand relevant on TikTok, leading to several viral campaigns and increased market share across the board.
05
Samsung
Located segments of the market in which Samsung had the capabilities to enter and succeed in that ,to this point, were left untapped (i.e. streaming)